Effective Date: 3/25/2022
Welcome to Legend Health.com (the “Site”), a website of Legend Health, Inc., and their respective subsidiaries, affiliates and affiliated independent medical practices (“Legend Health”, “we”, “us” or “our”).
This Privacy Notice explains how we collect, use, disclose, and otherwise process Personal Information in connection with our Site and the related content, services and other functionality offered on or through the Site, mobile or online services, and websites that link to this Privacy Notice (collectively, the “Services”). It does not address our privacy practices relating to employees and other personnel.
This Privacy Notice is not a contract and does not create any legal rights or obligations.
Table of Contents
• What is Personal Information?
• Our Collection of Personal Information
• Our Use of Personal Information
• Our Disclosure of Personal Information
• Cookies and Online Ads
o Online Advertising
o Third-Party Partners and Social Media
• Links to Third-Party Websites or Services
• How We Protect Your Information
• Data Retention
• Updates to This Privacy Notice
• Contact Us
What is Personal Information?
When we use the term “Personal Information” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or deidentified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.
Our uses and disclosures of protected health information governed by the Health Information Insurance Portability and Accountability Act are explained in our Notice of Privacy Practices.
Our Collection of Personal Information
We collect Personal Information about individuals when they visit our Site or communicate with us. Sometimes we collect Personal Information automatically when an individual interacts with our Services and sometimes we collect the Personal Information directly from an individual. At times, we may collect Personal Information about an individual from other sources and third parties, even before our first direct interaction.
Information You Provide to Us
We may collect the following Personal Information you provide to us:
• Contact Information, including first name, last name, employer, email address, mailing address, phone number and communication preferences.
• Inquiry Information, including contact information, country, job title, company name, specialty, credentials, and any other information provided in custom messages sent through the forms or inquiry submissions provided on our Site.
• Newsletter Information, including any contact information, applicable interests and communication preferences in order to send you regular updates about the Services if you sign up to receive news or alerts from us.
• Employment Application Information, including your contact and demographic information, educational and work history, employment interests, information obtained during interviews, and any other information you choose to provide to us if you apply for employment.
• Events, Surveys, Contests or Sweepstakes Information, such as your contact and demographic information, and any other information requested on any forms that you may fill out relating to Legend Health or co-sponsored events, surveys, contests or sweepstakes.
Information We Collect Automatically
As is true of most digital platforms, we and our third-party providers may also collect Personal Information from an individual’s device, browsing actions and site usage patterns automatically when visiting or interacting with our Site, including:
• Log File Data, including internet protocol (IP) address, operating system, browser type, browser id, the URL entered and the referring page/campaign, date/time of visit, the time spent on our Site and any errors that may occur during the visit to our Site.
• Analytics Data, including the electronic path taken to our Site, through our Site and when exiting our Site, as well as usage and activity on our Site, such as the links and objects viewed, clicked or otherwise interacted with (also known as “Clickstream Data”).
• Location Data, including general geographic location based on the log data we or our third-party providers collect.
Personal Information From Third Parties
We also obtain Personal Information from third parties; which we often combine with Personal Information we collect either automatically or directly from an individual.
We may receive the same categories of Personal Information as described above from the following third parties:
• Business Partners: Our business partners may collect Personal Information in connection with the Services provided and may share some or all of the information with us.
• Employment-Related Third Parties: If you are applying for a position at Legend Health, we may receive personal information from employment-related third parties, such as job application platforms, references, background check providers and recruiters.
• Social Media: When an individual interacts with our Services through various social media networks, such as when someone “Likes” us on Facebook or follows us or shares our content on Facebook, Twitter, LinkedIn, or other social networks, we may receive some information about individuals that they permit the social network to share with third parties. The data we receive is dependent upon an individual’s privacy settings with the social network. Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services.
• Service Providers: Our service providers that perform services solely on our behalf, such as web hosting and analytics providers. For example, we receive Personal Information from our service providers that conduct marketing or analytics activities.
• Other Third Parties: From time to time, we may receive information about individuals from third parties. For example, we may obtain information from our marketing partners or from third parties to enhance or supplement our existing information about an individual. We may combine this information with the information we collect directly from individuals.
• Publicly Available Sources: We collect Personal Information about individuals that we do not otherwise have, such as contact information, employment-related information, and interest-in-services information, from publicly available sources. We may combine this information with the information we collect from an individual directly. We use this information for a variety of reasons, including to contact individuals, to send advertising or promotional materials or to personalize our Services and to better understand the demographics of the individuals with whom we interact.
Our Use of Personal Information
We may use Personal Information we collect to:
• Fulfill or meet the reason for which the Personal Information was provided. For instance, if you contact us by email, we will use the Personal Information you provide to answer your question or resolve your problem;
• Manage our organization and its day-to-day operations;
• Communicate with individuals, including via email, text message, social media and/or telephone calls including, regarding scheduled exams and results availability;
• Request individuals to complete surveys about our service offerings;
• Market our Services to individuals, including through email, direct mail, phone or text message;
• Administer, improve and personalize our Services, including by recognizing an individual and remembering their information when they return to our Site;
• Operate, maintain and provide the features and functionality of the Services;
• Prepare for and facilitate our events;
• Administer sweepstakes, contests, joint promotional activities or co-branded services;
• Determine an individual’s eligibility for use of our Services;
• Identify and analyze how individuals use our Site and Services;
• Conduct research and analytics on our user base and our Services;
• Improve and customize our service offerings to address the needs and interests of our user base and other individuals we interact with;
• Evaluate your candidacy for employment, communicate with you during the job application process, and facilitate the onboarding process;
• Test, enhance, update and monitor the Services, or diagnose or fix technology problems;
• Help maintain the safety, security and integrity of our property and Services, technology assets and business;
• Evaluate, negotiate or conduct a merger, divesture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Legend Health’s assets, whether as a going concern or as a part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by Legend Health about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction;
• Defend, protect or enforce our rights or applicable contracts and agreements;
• Prevent, investigate or provide notice of fraud or unlawful or criminal activity; and
• Comply with legal obligations.
Where an individual chooses to contact us, we may need additional information to fulfill the request or respond to inquiries. We may provide additional privacy disclosures where the scope of the inquiry/request and/or Personal Information we require fall outside the scope of this Privacy Notice. In that case, the additional privacy disclosures will govern how we may process the information provided at that time.
Our Disclosure of Personal Information
We may disclose Personal Information in the following ways:
• Affiliates: We may share Personal Information with other companies owned or controlled by Legend Health, and other companies owned by or under common ownership as Legend Health, which also includes our subsidiaries (i.e., any organization we own or control) or our ultimate holding company (i.e., any organization that owns or controls us), any subsidiaries it owns, particularly when we collaborate in providing the Services and affiliated independent physician practices who may assist in providing the Services.
• Business Partners: We may share client Personal Information with our business partners, such as third parties with whom we partner to provide contests, joint promotional activities or co-branded services, and such disclosure is necessary to fulfill requests or applications.
• Your Employer: If you are using the Services in connection with your role as an employee or contractor of a company or other legal entity, we may share your information with such entity.
• Service Providers: We share personal information with third party service providers who perform services on our behalf, such as background check providers, recruiters, event coordinators, payment processing services, market research providers, advertising partners and technology providers (including technology support providers, email communications providers, analytics providers, data storage providers and web and video hosting providers and developers).
• Other Third Parties: We may disclose Personal Information to third parties who use this information to provide information or marketing messages about products or Services of interest, in accordance with their own privacy policies and terms. We also work with advertising, analytics and social media partners as described in the Cookies and Online Ads section below.
• Business Transaction or Reorganization: We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose Personal Information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal Information may also be disclosed in the event of insolvency, bankruptcy or receivership.
• Legal Obligations and Rights: We may disclose Personal Information to third parties, such as legal advisors and law enforcement:
in connection with the establishment, exercise, or defense of legal claims;
o to comply with laws or to respond to lawful requests and legal process;
o to protect our rights and property and the rights and property of others, including to enforce our agreements and policies;
o to detect, suppress, or prevent fraud;
o to protect the health and safety of us and others; or
o as otherwise required by applicable law.
• Otherwise With Consent or Direction: We may disclose Personal Information about an individual to certain other third parties or publicly with their consent or direction. For example, with an individual’s consent or direction we may post their testimonial on our Site or service-related publications.
For residents of the State of Nevada, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Although we do not currently sell covered information, please contact us at privacy@Legend Health.com to submit such a request.
Cookies and Online Ads
What We Collect:
We, and our third-party partners, may automatically collect certain types of usage information when an individual visits our websites or interacts with our Services. We may collect this information through a variety of data collection technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “cookies”). For example, we may collect information about an individual’s device and its software, such as IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, and other similar information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our Services and to understand more about the demographics of our users.
How We Use That Information:
We use or may use the data collected through cookies to: (i) remember information so that an individual will not have to re-enter it during their visit or the next time they use our Services; (ii) provide and monitor the effectiveness of our Services; (iii) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Services; (iv) diagnose or fix technology problems; or (v) otherwise plan for and enhance our Services. As explained in more detail below, we and our advertising partners also use this information to understand browsing activities, including across unaffiliated third-party sites, so that we can deliver ads and information about products and Services that may be of interest to an individual.
Choices About Cookies:
To manage cookies, an individual may change their browser settings to: (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) set their browser to automatically reject cookies. Please note that doing so may negatively impact an individual’s experience using our websites, as some features and Services on our websites may not work properly. Depending on an individual’s device and operating system, they may not be able to delete or block all cookies. In addition, if an individual wants to reject cookies across all their browsers and devices, they will need to do so on each browser on each device they actively use. An individual may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.
What We Collect and How We Use It:
We participate in interest-based advertising and use third-party advertising companies to serve targeted advertisements based on an individual’s browsing history. We permit third-party online advertising networks, social media companies and other third-party services, to collect information about an individual’s use of our online Services over time so that they may play or display ads on other websites, or services an individual may use, and on other devices an individual may use. Typically, though not always, the information used for interest-based advertising is collected through data collection technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, “data collection technologies”), which recognize the device an individual is using and collect information, including click stream information, browser type, time and date the individual visited the website, AdID, precise geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify an individual across devices. We and our third-party partners use this information to make the advertisements an individual sees online more relevant to their interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
Choices About Online Ads:
We support the self-regulatory principles for online behavioral advertising (“Principles”) published by the Digital Advertising Alliance (“DAA”). This means that we allow an individual to exercise choice regarding the collection of information about their online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at www.aboutads.info. If an individual wants to “opt out” of receiving online interest-based advertisements on their internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at: https://www.aboutads.info/choices, or http://www.networkadvertising.org/choices/.
When electing to opt-out through these sites, they will place an “opt-out” cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If an individual wants to opt-out of interest-based advertisements across all browsers and devices, they will need to opt-out on each browser on each device they actively use. If an individual deletes cookies on their device generally, they will need to opt-out again.
If an individual wants to “opt out” of receiving online interest-based advertisements on mobile apps, they should follow the instructions at https://www.aboutads.info/appchoices.
Third-Party Partners and Social Media
We use Google Analytics to recognize an individual and link the devices they use when they visit our websites or Services on their browser or mobile device, log in to their account on our Services, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the Services. Google Analytics allows us to better understand how our users interact with our Services and to tailor our advertisements and content to an individual. For information on how Google Analytics collects and processes data, as well as how individuals can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at https://www.google.com/policies/privacy/partners/. Individuals can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on past visits to the Service. Individuals may control their advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.
Our Services may include social media features, such as the Facebook Like button or other widgets. These social media companies may recognize an individual and collect information about their visit to our Services, and they may set a cookie or employ other data collection technologies. An individual’s interactions with those features are governed by the privacy policies of those companies.
We display targeted advertising to individuals through social media platforms, such as Facebook and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to an individual or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If an individual does not want to receive targeted ads on their social networks, they may be able to adjust their advertising preferences through their settings on those networks. An individual may learn more about advertising preferences by clicking on the links provided below. Please note that these links are provided for convenience only and we do not control the content or features that may be available on these third-party services.
To learn more about advertising preferences on Facebook Companies, please visit: https://www.facebook.com/help/109378269482053.
Children’s Personal Information
Our websites and online Services are not directed to, and we do not intend to, or knowingly, collect or solicit Personal Information from children under the age of 13. If an individual is under the age of 13, they should not use our websites or online Services or otherwise provide us with any Personal Information either directly or by other means. If a child under the age of 13 has provided Personal Information to us, we encourage the child’s parent or guardian to contact us to request that we remove the Personal Information from our systems. If we learn that any Personal Information we collect has been provided by a child under the age of 13, we will promptly delete that Personal Information.
Links to Third-Party Websites or Services
Our Site and Services may include links to third-party websites, plug-ins and applications. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any Personal Information practices of third-party websites and online services or the practices of other third parties. To learn about the Personal Information practices of third parties, please visit their respective privacy notices.
How We Protect Your Information
We implement administrative, technical, and organizational measures to protect your personal information. These measures are designed to address risks to the integrity and confidentiality of your information. Please note that no technology, data transmission, or system can be 100% secure; however, we evaluate and test our security measures on regular basis to protect your personal information in accordance with this Policy and applicable law.
We retain your personal information for as long as necessary to carry out the purposes set out in this Policy, unless a longer retention period is required by applicable law. To determine the appropriate retention time for your personal information, we consider the amount, nature, and sensitivity of personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, and the purposes for which we process your personal information. We may also anonymize or de-identify your Personal Information in a manner that such data is no longer reasonably identifiable and is no longer personal information.
Updates to This Privacy Notice
We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify individuals by email to their registered email address, by prominent posting on this website or our online Services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.
For any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to privacy@Legend Health.com.
Alternatively, inquiries may be addressed to:
Legend Health, Inc.
2000 Sierra Point Pkwy
Brisbane, CA 94005